Gray Routes Named in Silicon Review’s Top 10 Fastest Growing Data Analytics Companies of 2016

Gray Routes features in Top 10 Fastest Growing Data Analytics companies of 2016
Gray Routes features in Top 10 Fastest Growing Data Analytics companies of 2016

Mumbai, July 11:

The Silicon Review named us on their list of the Top 10 Fastest Growing Data Analytics companies for 2016!

It is a great honor to be recognized as one of the fastest growing data analytics companies, by USA’s leading publication The Silicon Review, world’s most trusted online and print community for business & technology professionals! As enterprise technology innovators and distribution consultants, we are able to help our clients review and identify the best field automation and location analytics tools available that best fit and integrate with our clients’ systems. As the number of technologies and their functionalities exponentially increase in the age of big data, we understand that capturing the value of data is more than simply creating a warehouse – it is understanding client’s business needs, configuring data and intelligence tools to streamline their processes, and creating the space for them to interact with the insights thus obtained. We partner with a variety of reputed technology vendors such as GAE, AWS, IBM among others to help us achieve this, but in every scenario, we bring the knowledge and expertise at the intersection of technology and geospatial analytics to help clients realize maximum field productivity and revenue growth.

Born out of the brain of two technology lovers, Gray Routes Technology roots lie in utilizing the latest technologies to solve the age-old problem of location for enterprises. Since their inception, the company has worked hard to ensure that their solutions solve critical problems for the largest pioneering industry majors.

Carving a niche for self in the highly competitive business domain, Gray Routes Technology Pvt. Ltd is a leading provider of location analytics and field automation software that is growing fast with over quarter of revenues coming from international customers and rest from reputed enterprises in India, due to the solid value proposition they offer.

For more, read the article about us here.


Gray Routes bags Fastest Growing Indian Company Excellence award

Soubhagya Sahoo receiving Award from Bhisma Narain Singh

Soubhagya Sahoo, CEO of Gray Routes receiving the award from Bhisma Narain Singh, Former Governor and Union Minister

Individual Achievements & National Development Awardees 2016 Picture perfect with Sangram Patnaik

New Delhi, June 25:

In the 78th national seminar “Individual Achievements and National Development” jointly organised by Govn. of India’s Indian Economic Development and Research Association (IEDRA) and International Achievers Conference, Gray Routes Technology Pvt. Ltd. was honoured with the Fastest Growing Indian Company Excellence award. This was a proud moment for the promoters of Gray Routes, Soubhagya Sahoo and Sapna Patel, both of whom were present to receive this honour in this national seminar organised in India Habitat Centre in India’s capital New Delhi. The award was distributed to the awardees, all widely successful businesses from a wide array of industries ranging from marine engineering to software to export services, by a distinguished panel of luminaries from government bodies, industry, civil services, as well as reputed ministers in previous governments.

Getting frank with Sangram Patnaik

(L to R) Sangram Patnaik, Advocate – Supreme Court and distinguished panelist, connecting with fellow Odia entrepreneur Soubhagya Sahoo, CEO of Gray Routes, and Sapna Patel, COO of Gray Routes

The awardees were screened and identified for the final award based on comprehensive information collected and reviewed across several months by panel from industry and host institutions, and factored in various parameters such as recent achievements, proof of innovation and international acceptance, Industry partnerships, resumes of promoter, and references.

Gray Routes is a leading global provider of Geospatial & Location Intelligence solutions to enterprises and SMBs. It designs proprietary software and provides a unified SaaS platform for Field Force Mapping & Automation to automate complex decision making for last mile field processes and boost productivity by unearthing revenue opportunities using advanced algorithms and data visualisation techniques. It is a Top 10 Fastest Growing Data Analytics Provider in India, as per leading US-based Silicon Review publication, and has received several international patents and accolades for the novel nature of its solutions.

Individual Achievements & National Development 2016

Sales Force Mapping & Automation

SFA is passe. Millions of SMEs are struggling day in and day out to improve business processes and execution, and while all existing Sales Force Automation Solutions provide only the basic business process structure, process execution is where most SMEs and automation projects are stumbling.

Here’s a tip, which I pass regularly to all my consulting clients like P&G, GSK, ADF Foods whom I consult to regularly on a wide range of topics from real time execution, to distribution ERP, to cloud strategy, to DMS extensions, as well as geo-spatial insight generation:

SFA works to uncover gaps in business processes, but without mapping of coverage areas, of sales territories, of accurate PJP planning, of routes and dynamic beats, SFA fails miserably on most execution parameters. In the peak of technology adoption at India’s largest FMCG manufacturing and marketing firm, technology adoption spiked at 64-68% across most sales processes, if I were to leave the basic accounting and financial processes out from ERP/SFA implementations.

The world needs Sales Force Mapping & Automation, more than it does SFA. A tool that works around a DMS or existing ERP package, to not just structure processes, but equips your on ground and admin / MIS teams with life and business-saving tools such as powerful two-way communication mechanisms that trigger themselves, team coordination mechanisms that use location intelligence to alert troops on the field on dynamic requests nearby, schemes which are missing their targets, households that are being missed on established direct to consumer sales routes etc.

Sales Force Mapping & Automation

Thanks to a few emerging players such as Factual, MapAnything, GrayFOS for EU and India-focused enterprises in this hot new SaaS segment, several industry majors such as P&G, GSK, ADF Foods, RROPL are benefiting majorly and doubling their market shares with razor-edge execution on the field. Case studies for these firms are available on request.

SFMA is disrupting the FMCG, Retail, Pharma and Hyperlocal services space as we speak. It is time for the Sales Transformation teams of these industries to pick up a new workplan item – Sales Force Mapping & Automation for Workplace 3.0.

Web Marketing Intern for UK-felicitated Tech Innovation Startup – Mumbai, Maharashtra, India –

Web Marketing Intern for UK-felicitated Tech Innovation Startup – Mumbai, Maharashtra, India –

We’re India’s Top 4 Tech Innovations, as voted in UK’s Leaders In Innovation Fellowship 2015, and Mumbai’s leading B2B Hyperlocal Logistics product and services platform, catering to Fortune 500 firms as well as SMEs in the restaurant, retail, pharmacy and bakeries sectors. We proudly count Proctor & Gamble, GlaxoSmithKline Consumer Healthcare, Unilever, Nivea, Subway among our customers, and have made breakthrough innovations in the past 2 years, that have created a name for us in the local SMB and Fortune 500 FMCG sectors.
We’re now interestingly positioned for widescale expansion into the consumer space, leveraging our recent marketplace venture in the B2B2C arena and soon to be launched consumer Play Store application that will allow home shoppers to experience the MOST convenient local shopping and delivery experience EVER – Simple !

Join us over this Summer to be a part of an exhilarating ride, one that will take you through startups crests, and prove to be one of the most fun-learning experience of your academic and professional lifetime, while you help us with just one thing – building RECALL and REACH in consumer mindsets in the digital domain, leading them logically to the ONE hyperlocal decision that they need to make – which Local store values them MORE ! 


App-based radio taxis – Are they Software companies or Fleet-operators?


All Transport service providers through web-based technology banned in Delhi
All Transport service providers through web-based technology banned in Delhi

It is more important to delineate whether Uber, Ola and the rest are software-powered marketplaces first or operational companies at their core? The confusion and ethical questions regarding these so-called marketplaces are because they are masquerading as private-taxi providers with world-class branding, which they are not ! Indians trust people first, and these radio-taxi apps are least bothered about the human touchpoints, and more concerned about increasing driver numbers – no matter which car-owning miscreant approaches them for a free iPhone.

At times the driver’s software itself is so buggy, that it cheats uninformed consumers. In one incident, I was overcharged 60% higher kms and 11 mins of waiting time for an early morning 10-minute breezy ride to the airport, by one of these appy-drivers ! Uninformed consumers stand to lose out financially in all such cases due to the trust they put into these branded services !

I run a company that provides GPS routing intelligence and GrayDrop delivery ERP to reliable private-taxi providers as well as app-based radio taxis, and from my knowledge – Most of the private VC funding to radio taxis is really going into massive driver incentives and earning, which is spoiling the economical balance in driver’s hands. Some of the drivers have enough cash to start seeking other immoral means of entertainment, not needing to bother about daily food for them and their families. Is this the disruptive power of technology? Focus needs to be on the driver and passenger safety aspects going ahead, whether it be route deviations, planned versus actual covered, alerts on deviations, ride quality, driver directions, communicating estimated time of arrivals, drunken driving indication, alerts on phone switching off, and all other unsafe behaviours which can be tracked using Big Data. The need of the hour is for passengers to encourage more adoption of such software intelligence by private-taxi and fleet cab owners, as well as app-based radio taxi providers. Don’t stay shut – Raise your voice by registering your request here:!upcoming/cae0

GrayDrop Top Story in

GrayDrop disrupts GPS Tracking industry

GrayDrop Delivery iQ at Your Fingertips
Mobility is changing product distribution fundamentally in ways like never before and it is disrupting all traditional ways of doing business. Traditional way has been that of preset beats that last mile workers like Sellers or Drivers follow like zombies irrespective of actual tasks, rather than following optimal dynamic routes, which would result in an obvious savings.

While working on a Unilever intrapreneurial project, Saubhagya Sahoo started investigating the possibility of a GPS-based dynamic route planning system, which could create optimal routes for several destinations and preferably for several drivers. “This was a complex challenge not solved by anyone before, and even if parts of the research (especially multi-destination planning) were Open-sourced by Google, there was not a single application or algorithm that solved the problem for enterprises as well as do this multi-destination-multi-driver planning. The end-user point of view was that nobody really knew enough to solve this age-old problem,” he said.

People know that deliveries were problematic, but no distributor bothered until the moment he realized that 41% of his distribution cost went into delivery related activities, and almost 80% of that was a black hole – with no data visibility. In terms of the impact on his margin or income, a distributor suddenly had a way of going for a 100% upside, besides long term benefits from superior customer service levels. So, even if the larger corporates didn’t grasp it at first, distributors, both offline as well as e-retailers that together made India’s trillion dollar retail market, would lap it up if we could somehow manufacture this solution.

This led Saubhagya to launch GrayDrop for Drivers, which is similar to what HUD and Black-box is to a Pilot. It provides a heads-up display with delivery status, drops, tasks, routes, road conditions, fuel points and ETA to the driver, while providing a real time Black-box like Analytics engine to owners and their customers to measure service efficiency, collections status, and dig-deep in case of non-compliance.

The technical solution of multi-destination multi-driver planning problem along with road hazard auto-detection and up to 20 other claims have been patented by Gray Routes, and all these 25+ High-end features are available to GrayDrop license users.


SuperMax Supply Chain Manager, CV Karthik, who happens to endorse GrayDrop, explains that the app has helped them in solving multiple critical problems with the same design – that of fleet owners managing and monitoring their delivery resources in real time, as well as that of operations managers planning last mile deliveries and measuring delivery compliance, besides providing damage and road condition alerts to drivers.

The app makes the entire delivery process for courier and e-retail companies easy by making Geocoding, Proof-of-delivery, signature, customer details, and reverse logistics paper-less, with absolutely no map-hunting or manual data-entry in back offices ever.

For logistics firms utilising motorcycles for deliveries, the app offers hardware controls and audio guidance for total ease of use on two-wheelers. For service-crazy and customer-oriented B2C businesses, GrayDrop offers a Uber-esque frontend solution that converts any B2C app into a high-end real time parcel or vehicle tracking gizmo with two-way communication abilities with the package.

graydrop app (1)


GrayDrop is used by drivers. It is available in two models – one affixed to the truck and owned by the truck owner in the form of a vehicle accessory, where the driver doesn’t have to interact with the app much, and the other as a driver aid where proof of delivery is more critical. With modern multi-axle trucks and buses rapidly replacing traditional models due to blue-chip compliances, and spiralling cost pressures, fleet owners consider this no-capex pay-as-you-go solution a boon.

Smartphones are increasingly becoming super-affordable, and with even sub-2K range phones capable of running GrayDrop, investment concerns are totally ruled out. Truck owners get their own smartphone application, using which they get complete real time analytics and remote management capabilities. And compared to expensive hardware GPS trackers or wi-fi beacons, a smartphone can be simply dropped off for repair at any neighbourhood repair shop, or simply replaced for one that works, without any complicated configuration change.


GrayDrop is currently sold through a direct sales force with a SaaS subscription model,and is in use by over 100 enterprise users across Mumbai & Odisha. “The response has been nothing but great, with customers coming out and appreciating the no-capex requirement and owner’s smartphone application the most. The pricing is also extremely lucrative at this point, given that the pricing is yet to be revised upwards despite high demand. Even after the significant price revision, GrayDrop will continue to give over 4x return on investment besides a long term impact on the service levels and sales for its users.”

Going ahead, the company plans to stick to this model for Enterprise sales, and releasing a consumer version of the application directed at Family & SOHO users on Play Store soon.

We believe that GrayDrop has the potential to completely revolutionise and overhaul the $28 Billion GPS Tracking industry, while pioneering the multi billion dollar Delivery Force Automation sector globally. It can potentially contribute to the self-driving car market as well – since it already solves several problems that self-driving car firmware researchers are pondering over.

Check out the app here. 

Gray Routes wins Award for Top 30 B2B startups in the country in IBM national event

In a majestic closing ceremony within IBM premises in IBM Innovation Center in Bangalore, Gray Routes was Awarded as Top 30 B2B Startups in the country.

Here is  the link where Gray Routes has been covered by the Media as the SmartCamp winners.



As the SmartCamp winners, Gray Routes wins attractive bouquet of prizes from SoftLayer (an IBM cloud computing provider) and other entities.

Founded by IIT KGP-IIM Ahmedabad alumni and ex-IIT Bombay startup leader with experience in Fortune 500 firms such as HUL, Nvidia and Google, Gray Routes is angel-funded by leading investors from The Carlyle Group, Qualcomm and Intel.

Its award-winning products transform SMEs way of working by streamlining delivery and sales logistics. Check out these products on and

Catch some snaps from the event here:

Gray Routes selected as one of the startups in IEEE International Conference on Cloud Computing for Emerging Markets 2014

IEEE International Conference on Cloud Computing for Emerging Markets 2014

IBM announced the list of startups eligible for showcasing their emerging market innovations in the reputed IEEE International Conference to be held in Bangalore.

Agenda for Day 2.

DAY 2: OCTOBER 16, 2014

09:00 to 09:15 Conference Introduction, Welcome by Conference Chairs and Technical Program Committee Chairs
Dr. Gopal Pingali, Dr. T. S. Mohan, Dr. D. Janakiram, Dr. Rajkumar Buyya

09:15 to 9:45 Conference Inauguration
Sri Ananth Kumar, Honorable Minister of Chemicals and Fertilizers, Government of India & Member of Parliament, South Bangalore Constituency

Bluemix: How IBM Has Embraced and Extended Cloud-Foundry to Create an Enterprise-Grade Platform as a Service
Steve Robinson, General Manager, Cloud Platform Services, IBM, USA

10:30 to 11:00 BREAK

11:00 to 13:00 INVITED TALKS

  1. Migrating to Cloud: Challenges and New Frontiers, Dr. Sanjoy Paul, Managing Director, Accenture Technology Labs, India
  2. Competing Globally by Leveraging Cloud Computing, Kathikeyan Rajasekharan, Technical Architect, Cloud Platform Asia, Google, Singapore
  3. Enabling New Customer Engagement Models with the Cloud, Ms. Nayaki Nayyar, Senior Vice President, Cloud Customer Business SAP, USA


14:15 to 15:15 ORAL PRESENTATIONS:

Cloudy with a Spot of Opportunity: Analysis of Spot-Priced VMs for Practical Job Scheduling
Vedsar Kushwaha, Indian Institute of SCience (IISc), India; and Yogesh Simmhan, Indian Institute of Science (IISc), India

Analyzing User Behavior Using KeyStroke Dynamics to Protect Cloud from Malicious Insiders
Mahesh Babu Bondada, National Institute of Technology, Tiruchirappalli, India; and Mary Saira BBhanu S., National Institute of Technology, Tiruchirappalli, India

15:15 to 15:30 BREAK


Autonomic Characterization of Workloads Using Workload Fingerprinting
Rahul Khanna, Intel, United States; Mrittika Ganguli, Intel, India; Ananth Narayan, Intel, India Abhiram R, R.V College ofEngineering, Bangalore, India; and Piyush Gupta, National Institute of Technology Karnataka, Surathkal, India

SLA-Aware Provisioning and Scheduling of Cloud Resources for Big Data Analytics
Mohammed Alrokayan,The University of Melbourne, Australia; Amir Vahid Dastjerdi, The University of Melbourne, Australia; and Rajkumar Buyya, The University of Melbourne, Australia

16:30 to 18:30 Start-up Showcase and Demo Session

Founder Bios

CEO / Co-Founder – Soubhagya Sahoo

An innovation-hungry inventor as well as persuasive authority on sales process with a solid educational background, and management experience obtained at world-leading companies such as Nvidia and HUL, Unilever. He’s held the World rank 9, and India Rank 1 in Sciences during college days at IIT Kharagpur, and believes in working hard 15 hours a day, consistency, process and product innovation and customer centricity. His communication style and expertise make him a clear favorite on campus talks

Soubhagya’s Invention and INR 18 Crores-worth deployment of Shakti Distribution Management System across 60,000 Shakti Ammas in Indian rural markets, while at HUL, was covered in most India dailies when Unilever CEO Paul Polman visited India and saw this Big Bet initiative and results:

The program was so successful that a similar program was initiated in Sri Lanka coincidentally after his name, and so far 2000 “Saubhagya” entrepreneurs have shifted to the DMS way of working:

COO / Co-Founder – Sapna Patel

An action-hungry startup leader with past Business Development leadership experience in Google and IIT-Powai startup InOpen, where she single-handedly closed challenging deals for InOpen with Mumbai’s leading schools during her tenure. She organized the first and only Google EdTech conference in India through her persuasiveness and confidence. The founders know each other from school days as they belonged to the same city, and have been collaborating and contributing to each others’ career paths over the years.

Rohit Agarwal / Manager, Worldwide Sales

Omkar Pimple

Gayatri Dixit

Kapil Modi

Kapil Modi is a Senior Associate with The Carlyle Group advising on growth capital opportunities across various sectors in India.  He is based in Mumbai. 

He has been with Carlyle since 2008 and has been involved in various investments such as Tirumala Milk Products, Visen Industries, Value & Budget Housing Corporation, South Indian Bank and Infotech Enterprises. 

Kapil received his MBA from the Indian Institute of Management, Ahmedabad. He was awarded the Gold Medal for academic excellence at IIM Ahmedabad. He received Bachelor of Technology degree from IIT Kharagpur. He was awarded Silver Medal for first rank in the Department of Computer Science and Engineering.

Gray Routes is privately held and funded. For investment inquiries, contact